Lalai in FT: São Paulo advertising goes underground (Free Google News click-through)
Interesting unintended effect in San Paulo, where banning lazy, stupid outdoor advertising, gives rise to a new, creative and fresh industry.
Refreshing.
(via fascinated)
Lalai Luna, co-founder of Remix, a new agency specialising in digital and social media strategies, often focusing on music culture, says this opened up opportunities and cash flow for young creatives with experimental models to develop their craft.
“Companies had to find their own ways to promote products and brands on the streets,” she says. “São Paulo started having a lot more guerilla marketing [unconventional strategies, such as public stunts and viral campaigns] and it gave a lot of power to online and social media campaigns as a new way to interact with people.”
Reblogged from fascinated|7 notes